Commercial
Doritos- Pug Attack
Character and Casting
Who is in the video?
There is no celebrities or famous people in this Doritos commercial only a couple and a dog.
What is each person’s motivation in the video? (In other words, what does each character want?)
In this video, the guy wants to show that he is the "cool" one because he has the Doritos and the dog does not.
The girl just wants her boyfriend not to provoke the dog or hurt him but it ends up being the other way.
The dog in this commercial wants the Doritos and to prove to the guy that he is stronger and has power over him when it comes down to who takes the bag of Doritos.
How does the casting influence how you see the characters?
casting influences how I see the characters because usually there are celebrities in commercials who we have seen in movies and stuff like that but in this commercial there is no famous person, the people of this commercial are just our every-day "average" and normal people which shows the viewer that anyone can buy Doritos.
How do costumes contribute to how you see the characters?
Costumes contribute to how I see the characters because it's what also ads to the emotion of the commercial. in this one, the people in the ad are wearing casual and normal clothes which makes us see that they're just normal people like us and it will persuade us to buy the Doritos.
Setting
Where is the video set?
This video is set in the girl's house. in the commercial she tells her boyfriend not to hurt her dog which means they are at her house.
Why/how is this setting significant?
Once again, this is another way of showing that these people are like us in many ways. The setting is another way to persuade us to buy those Doritos because it kind of shows that since they are normal, every day people we see walking in the streets then we can have Doritos too. This shows that Doritos aren't just for celebrities. The setting also helps the viewer understand the "story". In this case, we see the dog outside of the house and he knocks the door down & the guy too just to get the Doritos and this helps create a stronger reaction from the viewer.
What stands out about the setting?
What stands out about the setting here is pretty much the whole thing. This commercial seems to have been recorded in a typical house with a glass door, windows, picture frames on the walls, trees outside, etc. The simplicity of the setting is what stands out the most.
Camera Work
What kinds of shots were used in the video? (Long, wide, etc) How did they affect the story?
There are long shots and close-up shots in this commercial. They type of shots used affect the story because it adds to the emotion and in this case created more of like suspense. When there were close-ups, we got the feeling like something was going to happen, something intense. The long shots helped us see the surroundings and what was happening which made us estimate what was going to happen next in the story and all of this added suspense and excitement to the commercial.
What kind of camera angles was used?
The camera is always angled directly at the object. When the camera is on the guy, it is pointing from the front so we can see all of the guy's face and not just parts of it. this also happens with the dog, tha ngle is always directly towards whatever is being filmed.
What point-of-view do the camera angles suggest? Is the camera acting as the eyes of a character or of the audience?
We can see every one's point of view with the camera angles. When the camera is on the dog, this seems as if it's the guy that is looking at the dog but then when it's on him it shows as if we were looking through the dogs eyes. Also, it also shows the girl's point of view because she's just sitting there watching all of this as it's happening, she has front row seats to it!
How does the camera move? What effect does camera movement have on viewers?
The camera moves from object to object. It starts off with the guy and then we see the dog, and lastly the girl and also moves with the dog's movement. The effect is that by the camera's movement, we can see the story and we know what's going to happen next.
Does the film use slow motion?
Yes, it uses slow motion when the dog is running towards the guy.
How is the film edited? What effect does the editing have on you?
Well, this commercial just goes from face to face, this is to get straight to the point. there aren't any distractions in between shots for example transitions.
Mood and Soundtrack
Is there music? How and when is it used? What is its effect? What mood does it create?
There is music through out the whole film. The effect is that the music here creates the emotion of the viewer. It makes it suspense and because of the music we can assume that something is going to happen to the guy. The music in this commercial is like an intense sound track which again, adds to the emotion of the film which results in a stronger reaction from the viewer.
Are there other sound effects?
Besides the music, there is only a little bit of talking and at the end we can hear the crunching of the Doritos.
Does the film make use of voice overs? When? What is their effect?
There is no voice overs
How else besides music is the mood created?
Besides music, the mood is created with the types of camera shots used and the setting as well, it adds to the suspense of this film.
Movie Trailer
Paranormal Activity Trailer
Character and Casting
Who is in the video?
In this video, there is no celebrities. The people in this movie are not famous (weren't before this movie).
What is each person’s motivation in the video? (In other words, what does each character want?)
The girl, Katie,wants to know what is in their house and why this is happening to them and the guy just wants to prove that the girl is wrong and that there is nothing in their house.
How does the casting influence how you see the characters?
In this trailer, it is shown as other people are watching the movie which shows that normal people are in a movie theater watching this movie and are getting scared. this influences how i see the characters because it shows that this can happen to anyone.
How do costumes contribute to how you see the characters?
The costumes can show what kind of genre the movie is for example The Lord of The Rings is way different than this one. the characters in this trailer are just normal people.
Setting
Where is the video set?
The video is set at a movie theatre.
Why/how is this setting significant?
this is significant because it contributes to the reaction that the audience will get from watching this video. For example, with me as I watched this i saw that the people in the movie are just (once again) "normal" people, there was no one famous sitting in that movie theatre and in this case it made the movie seem scarier.
What stands out about the setting?
What stands out is the fact that it's filmed at a movie theatre. This stands out because I had never seen that before, it makes the viewer have a stronger reaction.
Camera Work
What kinds of shots were used in the video? (Long, wide, etc) How did they affect the story?
There are long, wide, and close-up shots. They affect the story because it shows you what's happening and makes this trailer more intense when they close up on a person because you can see their expressions and it scares you more.
What kind of camera angles was used?
There were many angles used. They shot from the sides and directly straight forward.
What point-of-view do the camera angles suggest? Is the camera acting as the eyes of a character or of the audience?
The angles suggest that you are another person in that movie theatre room watching this movie. It is acting as the eyes of the audience.
How does the camera move? What effect does camera movement have on viewers?
The camera moves from the audience in the theatre room to the screen and to the actual characters on the movie. This also creates that intense reaction and makes it more suspenseful because you're not exactly sure of what's going to happen next.
Does the film use slow motion?
No there really isn't much slow motion used.
How is the film edited? What effect does the editing have on you?
The film is edited with transitions and light affects. The effect it has is that it makes the trailer scary and makes you feel the suspense of the movie
Mood and Soundtrack
Is there music? How and when is it used? What is its effect? What mood does it create?
No there isn't actual music. But there's like scary soundtrack playing and then silence. The mood is suspense. By doing this, you don't know what to expect or if something is going to pop out of nowhere and you get scared.
Are there other sound effects?
There's a lot of screaming. this also adds to the mood because you see the people in the theatre screaming out of nowhere and it scares you too.
Does the film make use of voiceovers? When? What is their effect?
no there's no voiceovers
How else besides music is the mood created?
With the audience in the movie theatre and the screams. This shows how scared everyone in the room is and it gives you chills. It's what creates the mood and your reaction.
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