So Who Is In Control?

1. Morgan Spurlock had a hard time finding sponsors because the companies wanted full control. Most of the time when people don’t have full control over a project under their name they don’t like to cooperate. The companies were stuck in the domain and didn’t want to go out their comfort zones. They knew that if it came down to it the product would be directly handed to people, instead actually becoming a trend.

2. The corporations use what teenagers do to make commercial that revealing. Try to make seem as if they understand the teenagers; eventually making them feel like that’s the product I need. For example, Sprite renting out the Roseland Ballroom and pays kids 50 dollars a pop to attend the function and look cool. The rappers involved with the event get a spot on direct and that boost their popularity. The companies also have to keep up with the teenagers and change just as much as them; if not they will end up being viewed as un-cool. When I see things on the television most of the things I see are tight and something I’m willing to purchase or wear. Half the time my clothing changes because I want to be up to date with my surroundings. I would feel as if I’m the odd one out walking somewhere in a long skirt, or overalls and Shaq’s. I wouldn’t want people to have a reason to laugh at me, so I keep up with the trend or I’m already 10 steps ahead. Clothing stores as well play a HUGE part in how I see things. Old Navy make their clothes seem as if you’re not purchasing their products you’re missing out on the hottest sales.


3. .The brands I identify with Nike, Jordan, Hollister, Wal-mart, Target, Ross, and more. The reasons I go to these places are because they provide the style I look forward to wearing. Most of the time people think that I’m rich because Hollister and Aeropostale are expensive products of clothing. The brands to make me who I am but, it does contribute to the way people view me along with my personality. The brands don’t always have to be expensive you can look just the same shopping at Ross or T.J Maxx. Electronic wise iPod, laptops, and newest cell phones such as the androids



4. “ Cool Hunters” do have a type of colonial power over teenagers. When they did the interview with teenagers in their home; trying to figure what teenage life is like is exploiting them. They will spend millions just to convince the teenagers to want items, and if you don’t have it your life will be ruined. Most of the time variety of pop-ups occur and try to make you see their products. Even when you’re on a website such as facebook then banners will be around; displaying different ads.

5. “The Merchants of Cool” were wrong because they don’t know the teenagers as a person. Not everyone is the same and just by get certain people’s opinion is not accurate. They only can take what they portrayed from the interviews and show how they view the teenage life. It is not always right and could be consider judgmental. Sure some people may follow the others but it doesn’t mean that all go by what is always shown to them. They think they know teenagers but they have no idea.

6. Sometime I do feel as if I’m being manipulated by ads and companies. When I see something that is cute, and I know everyone is going to want them; I like to think I’m the first to get it when it comes out, having people asking me where I got it from. Sometimes I like to think I set a trend for most people but the ads take care of all that. Mainly when ads from Forever 21 come around, I’m always trying to make my way to that store. Once I have shopped and got attached to those brand names; the addiction is never ending.

7. The ads make everything seem more than what it really is. Yet I still get suckered into buying certain things just because it looks nice or it will be valuable for me. Companies portray the products as if everyone in the world has it; so why shouldn’t you? For instance, when Nike create commercials with basketball players running up and down the court, doing all kind of tricks to show off the shoes. Once they go for the dunk they always go zooming for the shoe.
http://youtu.be/pJPJatkWpes


8. These videos have not made me want to change at all. I’m surrounded by society that is considered a monkey see monkey do interpretation. I’m still going to shop at the places I like and I know how to manage my spending habits. If a product cost too much then my trait from my dad kicks in; being cheap is the best way to go. Companies have found great ways to convince me and other people in my youth to buy things we don’t necessarily need. They make it hard to separate needs from wants.