First watch the all of the videos listed below in their entirety. They can be found in menu titled “video” on the blog
Answer the following questions in the order they are asked. Please use the "post" function and identity each answer with the corresponding number. Additionally, support your answers with detailed thought and example WITH links and images.
1. Why do you think Morgan Spurlock had such a difficult time finding sponsorship for his film?
2. What roles do you think corporations play in what you see and how you see it? Give specific examples with explanations.
3. What brands do you identify with? Why? Give specific examples with explanations.
"In much the same way that the British Empire tried to take over Africa and profit from its wealth, corporations look at [teens] like this massive empire they are colonizing And their weapons are films, music, books, CDs, Internet access, clothing, amusement parks, sports teams."
-Robert McChesney – Merchants of Cool
4. Are "cool hunters" and those who use the information they supply similar to colonial powers? Do they exploit teens or are they providing desired benefits and services? Give specific examples with explanations.
"They don't call it "human" research or "people" research, they call it "market" research."
- Douglas Rushkoff - Merchants of Cool
5. Did the marketers in "The Merchants of Cool" get it right? Do they really know you? If MTV was really based on understanding you as a person, what would it look like? Give specific examples with explanations.
6. Do you think you are manipulated by brands, companies and advertising? Give specific examples with explanations.
7. What are some examples of how you think companies go after teens through advertising? Give specific examples with explanations.
8. Has seeing these videos led you to think about how you express your identity? What questions do you have about how these topics?
Due at Midnight, Friday, June 24th
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