Friday, June 24, 2011

FA 1435 Introduction to Electronic Art and Design: Blog #2 - So Who Is In Control?


1. 1. Morgan’s Spurlock had such a difficult time finding sponsorship for his film because you have no idea what the subject is, it could blow up on your face specially if he makes your company look stupid, it would be a very bad media because he could ruin your company in his talk show, and because so many people watches this show it will influence the company eventually having a horrible reputation.

2. 2. Corporations play a huge role in "what you see and how you see it" because they spend millions on their marketing advertising the products through things like newspapers, billboards, TV, computer, clothes, and etc. to make sure that you’ll buy their product. For example as soon as the phone Htc Evo 4g came out I was so hyped because the advertisements, tv, computer, and the media said how brilliant this product is going to be and now not even a year later they have a new Htc Evo out. Click here for to see the new Evo and the advertisement just like this, they will show no flaws on the phone they will simply talk about how brilliant it is so you have no negative views on the phone. "A phone that sees the world like you do, in 3D."catchy caption simple and elegant to make people attracted to the product. As you can see on the same page they have a phone there with a car flying out of it. They’ll use those kind of small things to influence people to believe you want this phone using Photoshop to make the phone look flawless, making you believe you need this phone when if you think about it why would you want a 3D phone. Would you really ever watch a movie on your phone? It’s those small things that they use to make people believe they want and need something they really don’t. Plus back to Photoshop they also make models wears clothes they're selling and edit on photoshop so they look great influencing you to think you'll look great on it too.

3. 3. The brands I identify with are Hollister and American eagle because of the public. All of the friends I know shops their which influences me to buy my clothes from their too. I also go to those stores because I’ve been there since I was little so I naturally love those clothes because I’ve been shopping there for so long. Also because the clothes there might be expensive but I would rather buy a good shirt for 15 dollars than buy a cheap one that I might probably never wear. The last and the most important reason is the logos itself, I love those logos because I’ve seen it so much that I naturally love to wear clothes with the logos in it to show what your favorite brand is, which is also advertising.

4. 4. "cool hunters" and those who use the information they supply are similar to colonial powers because just like the British Empire tried to take over Africa and established just like that the companies looks at teens in the same way. They’re exploit teens by media and telling them what they want such as the TV's, the Clothes, DVDs, and everything else they’re selling or trying to make you buy.

5. 5. MTV is also has a huge impact on advertising because that’s where we see how teens dress and we start dressing like them too. However, I don’t believe MTV knows me because I’m not very much into television and even when I do watch it MTV is not something I would watch, I would rather watch something like animal planet or history channel because of my love of animals and learning. If MTV was really could understand me as a person than it would have music on full time like it used to because I love music.

6. 6. Yes, I’m very manipulated by brands because I change phones a lot. Now that the new evo’s out I’ve been begging my dad to buy that for me too, it’s the advertising but what they say that really gets in my head is NEW evo. I automatically think to me it’s going to be better, its new how it could not be. I also shop where everyone else shops if I wasn’t manipulated I truly believe I wouldn’t be shopping there. The environment is also a huge factor because everywhere you go to the mall, to the school, or anywhere you will see people with a huge Hollister sign in their shirt, like a walking billboard which influences me and everyone else around them .

7. 7. Companies go after teens through advertising by knowing what they do and what they like. They know that a lot of teens read newspapers , watch tv, use their phone, use the computer, and etc so they attack those places newspapers have tons of ads just like tv and the phone’s have apps they want teens to buy. They know what they use on the computer ex. Facebook, youtube, and etc so they attack those places in youtube if you haven’t noticed theirs a ad before every single video, and facebook has a lot of apps, and games that they want you to buy. When teens are bored they look for games and when you play the games and some require you to buy things with real money such as Farmville, texas hold em, and others.

8. 8. Yes, seeing these videos has made me feel used because I’ve done these things without even thinking about it, it was a normal everyday thing for me I never sat down to think what they’re doing now I feel that my eyes have opened. I don’t have any questions about this topic because I feel that it’s very clear. They attack teens because we’re easy to manipulate and there’s more of us than adults in the world.

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